If you own a small business and you need to increase your sales, social networks can be allies excellent.
And strategically using them constantly, you can make known your
product to more people or get your company to appear in the top of the
search sites such as Bing, Google, DuckDuckGo and others.
In recent years, social networks have proliferated and so I share some that have proven most effective for small businesses in the United States. While most of these platforms are free, note that it takes time to manage and grow the number of followers on social networks, so it is important that you concentrate -in a start- only two or three, the best meet your expectations and objectives.
In recent years, social networks have proliferated and so I share some that have proven most effective for small businesses in the United States. While most of these platforms are free, note that it takes time to manage and grow the number of followers on social networks, so it is important that you concentrate -in a start- only two or three, the best meet your expectations and objectives.
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Facebook
It is the largest social network in the United States and the world, and therefore a good place to introduce your business to potential customers. To have a presence on Facebook, you must create a " page "for your business (not the same personnel" profile ") and then update it frequently posting pictures, videos and messages about your product.
If you have some marketing budget, on Facebook you can also publish advertisements targeted to specific profiles. For example, your ad could see a group of women over 50 who live in a specific city. So you do not lose money by investing in segments of the population that are not part of the purpose of your business. You can find more information (in English) to take advantage of the marketing function in Facebook.
It is the largest social network in the United States and the world, and therefore a good place to introduce your business to potential customers. To have a presence on Facebook, you must create a " page "for your business (not the same personnel" profile ") and then update it frequently posting pictures, videos and messages about your product.
If you have some marketing budget, on Facebook you can also publish advertisements targeted to specific profiles. For example, your ad could see a group of women over 50 who live in a specific city. So you do not lose money by investing in segments of the population that are not part of the purpose of your business. You can find more information (in English) to take advantage of the marketing function in Facebook.
Google
Google is one of the first sites on the internet where most people go to find information about products and services. Therefore it is important that your business has a good website that summarizes and bid your services. In addition, you can use the free service Google My Business . You need to have a Gmail account and fill out some basic information about your business, such as name, address, telephone number and hours of operation. Everything appears next to a Google map at the top right of the results page. This service is free, easy to use and can help you grow your business.
This company also offers Google AdWords , service to broadcast advertising. Thus, when users search using keywords such as "Peruvian restaurant" or "travel agency", your ad may come out in the top search results. So you can market your business to potential customers looking for the kind of service or solution that offers your business. If you need more information, you can call a Google help center .
Pinterest and Instagram
Images can be much more attractive than words. That explains the recent success of social networks dedicated to photos as Instagram or Pinterest. If your product allows, you can post good pictures in these networks will serve to increase sales. If you create profiles on Pinterest and Instagram (free), you can put them to circulate among many more people and attract more consumers. Pinterest works well for retailers, manufacturers and sites of travel that lend themselves to being marketed through images. Instagram, in turn, is good for restaurants, hotels and consumer products.
Pinterest recently began testing a button to "buy" (buy, in English), which allows users to buy what they see. Although we are testing with some small businesses, its mass is about time. Always remember to put additional information, to tell users where they can buy the products you sell or get more information about your company.
Google is one of the first sites on the internet where most people go to find information about products and services. Therefore it is important that your business has a good website that summarizes and bid your services. In addition, you can use the free service Google My Business . You need to have a Gmail account and fill out some basic information about your business, such as name, address, telephone number and hours of operation. Everything appears next to a Google map at the top right of the results page. This service is free, easy to use and can help you grow your business.
This company also offers Google AdWords , service to broadcast advertising. Thus, when users search using keywords such as "Peruvian restaurant" or "travel agency", your ad may come out in the top search results. So you can market your business to potential customers looking for the kind of service or solution that offers your business. If you need more information, you can call a Google help center .
Pinterest and Instagram
Images can be much more attractive than words. That explains the recent success of social networks dedicated to photos as Instagram or Pinterest. If your product allows, you can post good pictures in these networks will serve to increase sales. If you create profiles on Pinterest and Instagram (free), you can put them to circulate among many more people and attract more consumers. Pinterest works well for retailers, manufacturers and sites of travel that lend themselves to being marketed through images. Instagram, in turn, is good for restaurants, hotels and consumer products.
Pinterest recently began testing a button to "buy" (buy, in English), which allows users to buy what they see. Although we are testing with some small businesses, its mass is about time. Always remember to put additional information, to tell users where they can buy the products you sell or get more information about your company.
Youtube
Another way to excel in internet search engines is through videos on YouTube. The videos can capture the attention of users who text or pictures and retained longer. The videos should be short (less than 90 seconds) to keep users hooked. If your business allows, you can create videos where you show your products. In this link you have a guide in Spanish on how to get started on YouTube.
Another way to excel in internet search engines is through videos on YouTube. The videos can capture the attention of users who text or pictures and retained longer. The videos should be short (less than 90 seconds) to keep users hooked. If your business allows, you can create videos where you show your products. In this link you have a guide in Spanish on how to get started on YouTube.
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